Amazon Seller Insurance for Vietnam-Based Sellers
Vietnamese furniture, textile, coffee and handicraft brands are growing fast on Amazon.com. Here is how Amazon’s insurance rule applies to a Vietnam-based seller and what to prepare for a quote.
Vietnam’s growing path to Amazon.com
Vietnam’s government has put real weight behind selling abroad on Amazon. Amazon Global Selling signed a memorandum with the Ministry of Industry and Trade in 2019, and in July 2025 Vietrade and Amazon launched a three-year program, V-Brands Go Global with Amazon, aiming to bring 1,000 businesses and 30 national brands into online export by 2027.
Vietnam’s exports to the United States rose 28.1 percent in 2025 to more than $153 billion, by the ministry’s count. On Amazon, the products that sell well from Vietnam are the ones its factories already make: wood furniture and home decor, textiles and apparel, footwear and leather goods, handicrafts, and coffee and other foods.
Once your Amazon.com gross proceeds pass $10,000 in a month, Amazon gives you 30 days to upload commercial liability insurance, and it can also ask at any time. The Amazon insurance requirements page sets out the limits, the endorsement and the insurer rating line by line.
Furniture and home goods: what underwriters ask
Furniture brings the questions underwriters care about most: tip-overs, collapses and sharp hardware. A federal tip-over standard applies to clothing storage units such as dressers, chests and armoires 27 inches or taller made after September 1, 2023. Keep the lab report showing each dresser you list meets that standard.
Underwriters also ask about assembly instructions in English, anti-tip kits in the box, weight limits on shelves and chairs, and finishes on pieces meant for children. Bamboo and rattan goods raise questions about mold after a long ocean voyage, which is a quality issue before it becomes a liability one.
A crib, high chair or children’s bed is a children’s product, which falls in Amazon’s enhanced-safety group from November 2, 2026. Read our children’s products guide before you list one.
Apparel, footwear and handicrafts
Garments and shoes look low risk, and for adult clothing they usually are. Children’s clothing is another matter. Federal flammability standards cover children’s sleepwear, and CPSC treats drawstrings at the hood and neck of children’s upper outerwear as a hazard. Underwriters ask how you meet both, and Amazon’s November rule puts children’s products in the enhanced-safety group whatever your sales.
Handicrafts raise questions about paint, finishes and small parts. A lacquered box or a rattan basket sold for adults is simple. A wooden toy, a painted figurine sold for children’s rooms or a woven baby basket brings lead-paint and small-parts testing into the conversation, along with the Children’s Product Certificate that the importer issues.
Footwear questions center on slip resistance, adhesives and children’s sizes. Leather goods bring tanning chemicals into the file. A short note on how your factory controls each of these goes a long way with an underwriter reading about Vietnam for the first time.
Coffee, cashews and the ingestibles rule
Coffee, cashews, dried fruit and instant noodles are natural Amazon products for Vietnamese brands, and each of them is an ingestible. From November 2, 2026, Amazon requires the $1 million policy for ingestibles regardless of monthly sales, for live listings as well as new ones.
Food headed for US warehouses also needs FDA prior notice, filed and confirmed before the goods arrive. Underwriters look at the roasting or processing facility, allergen labels (cashews are a tree nut), English packaging, and how you would pull a product from sale. The supplements and ingestibles guide lists the documents.
Whole-bean and ground coffee are straightforward. Instant mixes with creamer, flavored coffees and blends with added herbs or mushrooms bring more ingredients and more questions, and a product sold with health claims moves toward supplement territory. Describe each product exactly as its listing does.
Why a Vietnamese policy rarely reaches US claims
Product liability policies bought in Vietnam are usually priced in dong and written for claims at home. Export wordings exist, but the United States is the territory insurers most often exclude or price separately, because US court costs dwarf local ones. The certificate rarely shows a territory limit; the policy wording does.
Amazon’s terms add more hurdles: limits stated in US dollars, Amazon.com Services LLC and its affiliates and assignees added by endorsement, an insurer rated A- by S&P or AM Best or a local equivalent, and a named insured matching Account Info. Mithril1 places US product liability for sellers based in Vietnam, built around those terms.
Ask your Vietnamese insurer for the English policy wording, not only the certificate. If your current cover is a group policy arranged through an industry association, check whether it names your company individually; Amazon matches the certificate to your own company name, so a certificate issued to an association does not fit.
Time zone and paperwork
Vietnam runs on UTC+7 with no daylight saving time, so Ho Chi Minh City is 14 hours ahead of Seattle in summer and 15 in winter. Your early morning overlaps the US West Coast’s afternoon of the day before, which makes a quick video call before your workday realistic. Late-afternoon emails from Vietnam reach US desks overnight and usually have an answer by your next morning.
Vietnamese enterprise registration certificates list the company’s Vietnamese name, often with an English trading name. Amazon’s Account Info holds one English version, and the certificate copies it exactly, including the Co., Ltd. or JSC ending. For the quote, send that name, a product list with ASINs, factory details, test reports for furniture and children’s items, food labels, and twelve months of Amazon.com sales.
Tet, the Lunar New Year, closes many Vietnamese factories and offices for one to two weeks. If your policy renews in January or February, collect test reports and sales figures before the break.
Getting the certificate accepted
Amazon reviews the certificate against your Account Info name, the endorsement wording and the policy dates. The certificate holder is Amazon’s risk management P.O. box in Seattle, not a street address. We work with hundreds of Amazon sellers, and outdated addresses copied from old templates are a frequent reason certificates bounce.
Before you upload, compare the deductible on your certificate with the current rule in Seller Central, since Amazon wants the deductible shown on the certificate itself. Keep the endorsement pages with the certificate too, so the additional insured wording is ready if Amazon asks to see it in full.
A few useful answers
Common questions
Does a Vietnamese furniture maker need insurance before reaching $10,000 a month?
For most furniture, Amazon’s trigger is still the $10,000 monthly line or a request from Amazon. Children’s furniture is different: from November 2, 2026 it needs the policy whatever your sales.
Do I need a US company before Mithril1 can quote?
No. We place US product liability for sellers based in Vietnam, written in the name of your Vietnamese company as Account Info shows it.
Is coffee an ingestible under Amazon's new rule?
Yes. Coffee, tea, snacks and other foods are ingestibles, which need the $1 million policy from November 2, 2026 regardless of sales.
Our Vietnamese policy has worldwide wording. Is that enough?
Read the territory and jurisdiction clauses first. Worldwide wording that carves out the United States falls short of Amazon’s terms, and even full worldwide cover needs Amazon’s endorsement and limits in US dollars.